What is #Dubai30x30?

Dubai Fitness Challenge (DFC) is an annual celebration of all things fitness and wellness. Launched in 2017, the initiative challenges everyone in the city to complete 30 minutes of activity a day for 30 days. DFC heralds a month-long calendar of exciting fitness events and wellness-focused entertainment to keep Dubai up and on its feet. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.

Fitness in the City

The 2019 edition of DFC was bigger and better than ever! Dubai truly came alive with the fitness and wellness spirit, with over 1.1 million participants. Two dedicated Fitness Villages at Kite Beach and Festival City Mall were open daily, welcoming 285,000 visitors and residents of all ages to join a variety of activations, programming and classes. 11 Fitness Hubs popped up throughout the city, offering free classes and activities to various communities, while the City is a Gym activation offered unique workout plans in 30 popular locations across Dubai. The DFC website’s Find Your 30 portal enabled those wishing to learn about fitness to follow virtual workouts from the comfort of their home.


Dubai Fitness Challenge 2019 was filled with over 13,000 classes and activities, from community runs to mass yoga gatherings to triathlons in the Hatta hills and on the Palm Jumeirah. No matter the age or ability, there were events catering to everyone in the city. Fitness star Joe Wicks lead the region’s largest ever HIIT class at Skydive Dubai, while WWE® Superstar Becky Lynch® led a session at the Al Jalila Children’s Specialty Hospital. Finally, history was made as 70,000 people ran their way down Sheikh Zayed Road, which was closed specially for the occasion.

Thousands of classes and deals

Stay tuned for all kinds of free classes and active fun across the city’s gyms and fitness centres this Dubai Fitness Challenge, as participants complete their daily 30 with Zumba, spinning, HIIT, pilates, yoga and more. Hundreds of deals and offers on everything from sports apparel to meal plans to health checks ensured that the participants’ wellness was addressed from all angles.